Moslem Zolfagharkhani, PhD. Sabzevar Tarbiat Moallem University, Sabzevar, Iran. “… power is present in the most delicate mechanisms of social exchange: not only in the State, in classes, in groups, but even in fashion, public opinion, entertainment, sports, news, family and private relations, and even in the liberating impulses which attempt to counteract it”. (Barthes…